A pioneer in lithography (who began learning the medium as an
apprentice in 1849),
Jules Chéret (1836
- 1932) may well be considered to be the inventor of French
poster art, creating the new genre in itself. He opened his own lithographic
workshop in 1866, and
he produced well over 1000 posters in his long career. Parisian streets were soon bedecked in bright colours borne by gay
demoiselles, who came to be collectively known as "Chérettes".
His vigourous Belle Epoque graphic style was ground-breaking, with immediate visual impact and recognition, setting a benchmark for lithographic poster art in the years to come, and serving as inspiration for such artists as Bonnard and Toulouse-Lautrec.
Saxoléine - Pétrole de Sûreté