Jules Chéret and his innovative lithographic art were widely acclaimed in his time. In 1889, he won a gold medal at the Exposition Universelle in Paris, and the following year, he was knighted in the Légion d'Honneur for being the:
"Créateur d'une industrie d'art depuis 1866 pour l'application de l'art à l'impression commerciale et industrielle."
[Creator of an art industry since 1866 in applying art to commercial and industrial printing.]
Throughout the 1890s, Jules Chéret created over a dozen posters for Saxoléine paraffin lamp oil, establishing a clear paradigm for the brand's identity, never showing the product itself (sold in 5-litre cans), but rather the warm gratification of convenient household lighting, embodied by a gay Chérette in a swirl of refined colour.
Technically speaking (given that printing each colour required a separately prepared stone), the most interesting aspect of Chéret's lithographic style is the economy of only four colours (ultramarine blue for the keystone, pale cyan blue, red, and yellow). The flat colour fields are overlaid with fine chromatic gradations and textured wash to obtain maximum visual effect.
A veritable tour de force!
... and the product is still marketed today!